POSITION SUMMARY: 
The Digital Product Manager is responsible for digital product management and development, mainly focus on the digital products promotion and KOLs development, leverage the and seek for the opportunities to drive device business. 
 
 
ESSENTIAL JOB RESPONSIBILITIES: 
1.      Digital Brand management
a)      Assist to develop and execute digital brand strategy, drive and bridge device business with digital products.
b)      Design, manage and implement promotional activities with high quality, and meet timeline and budget goal independently.
c)      Develop promotional materials (DA, brochure, KV, slides, videos etc.)
d)      Data management and analysis, generate insights to brand strategy and tactics development.
e)      Provide product training to Internal & external partners.
f)       Budget management and control for digital team.
2.      KOL management
a)      Establish and extend KOLs pool, get endorsement in public area. (such as third-party congress as a speaker, PR promotion etc.)
b)      Maintain good engagement with current KOLs.
3.      Cross-functional coordinate
a)      Coordinate with Dx platform, Marketing, Sales team etc. partners.
 
 
TRAINING RESPONSIBILITIES: (REQUIRED) 
·    Complete all assigned and required training satisfactorily and on time 
·    Ensure your associates attend and complete all required trainings satisfactorily and on time. 
 
MINIMUM REQUIREMENTS: 
 
Education or Experience (in years):   
·      Bachelor or above degree, medical relevant major as a plus.
·      3+ years central marketing relevant experience, hospital digital projects experience or IVD industry as a plus.
 
Knowledge and skills:   
 
·      High potential in brand management with strategic thinking.
·      Outstanding interpersonal, selling, public speaking, presentation, influencing and negotiation skills 
·      Good people and/or project management knowledge and skills are highly desired 
·      Ability to develop and maintain professional relationships 
·      High level of energy, engagement and responsibility 
·      Ability to adapt and react to dynamic and changing circumstances in the market 
·      Good verbal and written skills in both Mandarin and English 
 
 
Physical requirements/abilities:  
 
·         Mobility (availability to travel frequently) 
 
 
 
The statements in this description represent typical elements, criteria and general work performed. They are not intended to be an exhaustive list of all responsibilities, duties, and skills for this job.

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